Book an intro call

Fractional CMO · New Zealand + Australia

Your CMO is online

Senior marketing leadership for New Zealand and Australian brands — without the full-time hire. We set the strategy, lead your team and agencies, and report on what the spend returned.

See how it works What we do
  • 15+years' experience
  • NZ$200m+in incremental revenue growth
  • 1,900%+return on ad spend
  • Multi-awardwinning, including a Silver Effie

Book an intro call

Tell us where marketing is stuck. We'll reply to set up a time.

By sending this you agree to our privacy policy. No obligation.

Is this you

Built for brands that have outgrown doing marketing on the side

You're spending on marketing, but no one senior owns it

Budgets are set and agencies are busy, but nobody is accountable for what it all returns.

Your agencies report activity, not returns

You get clicks, posts and impressions. You want to know what they did for enquiries and revenue.

You need a CMO, not a full-time salary

You want senior judgement on strategy and spend, for the days the business actually needs it.

Services

One senior team across strategy and the channels

Start with a fractional CMO and add the hands-on services you need. Everything is planned and reported in one place.

Fractional CMO

Senior leadership, by the fraction

A senior marketer owns your strategy, budget and results, leads your team and agencies, and brings in AI and personalisation where they pay off.

Paid media

Search and social that pays its way

Google and Meta campaigns planned, run and reported against the numbers your business is measured on.

Content

Content with a job to do

Video, social and email planned around what you sell, and built to move people towards a conversation.

Web

A website that captures demand

Landing pages, conversion rate optimisation and tracking that turn visits into enquiries, with attribution you can trust.

Marketing is an investment. Treat it like one

Every plan we write names what we'll measure before the work starts. Every report shows what the spend returned, in numbers your finance team will recognise.

Book an intro call

How it works

From first call to a plan you can hold us to

  1. 01

    Intro call

    We talk through your business, your numbers and where marketing is stuck. You'll know whether a fractional CMO is right for you.

  2. 02

    The plan

    Strategy, channels, budget and the measures we'll report on, agreed before the work starts.

  3. 03

    Lead, run and report

    We lead your team and agencies week to week and report on what the spend returned.

Chris Andrew

Meet your CMO

Chris Andrew

Managing Director and Fractional CMO

Chris has spent more than 15 years leading growth for some of New Zealand's best-known brands. His work has generated more than NZ$200m in incremental revenue.

His approach pairs data-driven storytelling with personalised customer journeys, predictive AI and conversion rate optimisation, so growing businesses can compete with the market leaders.

Awards

  • Silver Effie2024 Effie Awards · Tāmaki Regeneration, “Step Into Your Place”
  • Insight Category AwardTVNZ-NZ Marketing Awards · Slingshot

A few brands Chris has worked with

  • Air New Zealand
  • Trade Me
  • ANZ
  • Vodafone
  • Tower Insurance
  • Hyundai
  • Dose & Co.
  • Ashley & Co.
  • MHQ
  • Equity Solar Brokers
  • Beam Suntory
  • Slingshot
  • Orcon

FAQ

Questions people ask before the first call

What is a fractional CMO?

A senior marketing leader who works with your business part-time. You get the strategy, accountability and leadership of a CMO without adding a full-time executive salary.

Who do you work with?

New Zealand and Australian brands that are already investing in marketing and want a senior person to own the strategy and the results.

Will you work with our existing team and agencies?

Yes. We lead the people and agencies you already have, and fill the gaps where you need extra hands.

Do you work remotely?

Yes. YLD is a virtual agency, so we work with you over video calls and the tools you already use, wherever you are in New Zealand or Australia.

How much does it cost?

[How you price the work, for example a monthly retainer based on days per month, quoted after the intro call.]

What happens after I send the form?

We'll reply to set up an intro call at a time that suits you. There's no obligation and no hard sell.

Senior leadership, without the full-time hire

Start with a 1-on-1 intro call. You'll leave with a clear view of what your marketing needs next.

Book an intro call